The Whey of Excess: How America's Protein Obsession Left Us High and Dry The current protein shortage may seem like a sudden crisis, but its roots stretch back decades to the rise of convenience foods in American culture.
Americans have long been enamored with shortcuts – think instant noodles, microwave dinners, and the ubiquitous protein powder supplement.
Historically, whey was viewed as an industrial byproduct, often discarded or used in livestock feed.