The Beatles' Brand Revival: A New Era of Merchandising and Licensing The recent partnership between Apple Corps Ltd, founded by John Lennon, Paul McCartney, George Harrison, and Ringo Starr in 1968, and Universal Music Group marks a significant shift in the merchandising and licensing landscape for one of music's most iconic brands.
The agreement will see UMG handle worldwide physical and digital merchandise, licensing, and e commerce on behalf of the band.
This development is not merely about slapping The Beatles' name on new products or profiting from their image.