The Wrong Fix: Senators Tackle College Football's NIL Problem The latest salvos in the debate over Name, Image and Likeness (NIL) regulations for college football players have focused on a proposed solution from Sens.
Ted Cruz (R TX) and Maria Cantwell (D WA). Their effort to address the industry's woes ignores a fundamental aspect of American business: the pursuit of profit.
College football is a lucrative multi billion dollar enterprise, driven by the interests of its stakeholders – players, coaches, teams, and fans.