The Distraction Paradox: Why Sports' Growing Social Media Obsession Threatens Performance The Indian Premier League's (IPL) chairman, Arun Dhumal, has recently warned cricketers against getting too caught up in social media during tournaments.
His cautionary words are timely, considering the increasing blurring of lines between on field performance and off field persona. The IPL has become a mix of entertainment and competition.
Fans tune in not only for thrilling matches but also to catch glimpses into their favorite players' personal lives.