Luxury's New Power Play: Frasers Group Takes Aim at Hugo Boss The retail landscape is undergoing significant changes, driven by shifting consumer habits and brand loyalty.
At its core, this story revolves around power, influence, and control in an industry where prestige and brand reputation are paramount.
Mike Ashley's Frasers Group has been building its stake in Hugo Boss over the past two years, with recent stock acquisitions pushing its holding to 47. 89 per cent of the luxury fashion house.