Lululemon's Swoon: A Cautionary Tale for Brand Loyalty Lululemon's recent stock plunge has sent shockwaves through the retail world.
Disappointing earnings and a revised outlook mask a more profound issue: the company's struggles to regain traction suggest that even its most devoted customers can be fickle.
The company's Q2 report card was bleak: revenue declined 4%, comparable sales dropped 9%, and earnings per share fell short of expectations.