LeBron's Swing: What a Golf Channel Says About Sports' Shifting Landscape The latest from Los Angeles may be a basketball player, but his new venture on YouTube is putting him in a different kind of fairway.
NBA legend LeBron James has launched a golf channel where he and friends play rounds at storied courses while enjoying local cuisine and camaraderie.
On its surface, this seems like just another celebrity endorsement or vanity project. However, scratch beneath the surface, and it reveals something more nuanced: a reflection of the changing ways we consume sports.