The Empty Signage of Corporate Values The latest trend in corporate culture is to plaster a mission statement on the wall and call it a day, but does this truly mean anything?
Or is it just empty words meant to placate employees and customers? Paul Ingram's work on organizational values has shed light on this question.
As the Kravis Professor of Business at Columbia Business School, he has spent years studying how companies like Costco, Chick fil A, and Trader Joe's have created a culture that permeates every interaction with their customers.