The Price of Innovation: Ferrari's Electric Gamble Ferrari has entered the electric vehicle market with the Luce, a move that reflects both its desire to innovate and its need to stay relevant in an increasingly electrified industry.
This is not simply a response to changing market trends or environmental concerns but also a willingness by Ferrari to shed some of its long held traditions.
The Luce's sleek design is the result of a collaboration between Ferrari and LoveFrom, the joint venture founded by Jony Ive and Mark Newson.