Bon Iver's Meatloaf Jingle: A Study in Local Loyalty and Sonic Marketing Bon Iver's Justin Vernon is no stranger to crafting atmospheric soundscapes that evoke a sense of place.
His latest collaboration, a meatloaf themed jingle for Howards Bar in Stillwater, Minnesota, takes this approach to unexpected extremes.
The song is an oddity – equal parts catchy, cringeworthy, and strangely effective.